Share
Search
Recent Comments
Categories
- B2B Marketing (2)
- Content Marketing (1)
- Social Media Strategy (4)
- Strategic Marketing (3)
Tag Cloud
audience segmentation B2B B2B Social Media branding business communications business to business social media communications strategy Content Curation Content Marketing Content Strategy Decision Makers Engage Customers facebook Facebook for Business implementing social media Marketing Marketing Myths Marketing Plans marketing strategy market segmentation messaging Online Content Online Marketing online voice patience social media positioning results in social media Social Marketing Social Media social media for business social media strategy Target Market Target Marketing Tech Columbus
Author Archives: Nancy Bohman
Social Media–It’s a Team Sport!
“Execution Eats Plans for Breakfast– in Social Media”
Posted in Strategic Marketing
Tagged facebook, implementing social media, Online Marketing, Social Media, social media for business
Comments Off
5 Costly Mistakes in B2B Social Media
1. Multiple ‘online voices’. Whether it’s a post on Facebook, a tweet, or an online article, lack of a consistent online voice that’s consistent with your brand can cause confusion. In order to continually curate great content, you’ll most likely …
Posted in B2B Marketing, Social Media Strategy
Tagged B2B Social Media, Content Curation, Facebook for Business, Online Content, online voice
Comments Off
Content Marketing – The Core of Your Social Media Plan
In the last post “Segmenting Audiences for Online Marketing” I mentioned that different audiences are seeking different things from your online content. For example, some potential customers are looking to improve their knowledge about products and services online, and others, …
Segmenting Audiences for Online Marketing
If your business has been engaging in social media or online marketing as part of your marketing strategy, you probably already know that ‘blasting’ information to the masses isn’t effective. What are your goals for your social media plan? What …
Are Your B2B Customers Using Social Media?
Yes, and in higher numbers than you might think. Global Web Index just released a research report sharing that 60 percent of business to business (B2B) decision makers globally say they are engaged with social media and the report also …
Time for a Marketing HealthCheck?
Today, we had a wonderful group of business professionals at Tech Columbus for my presentation on “Marketing HealthCheck – Strategies for Growth”. A big thank you to those of you who shared your marketing ideas with the group and contributed …
Posted in Strategic Marketing
Tagged branding, marketing strategy, messaging, positioning, Target Market, Tech Columbus
Leave a comment
5 Myths of Marketing
Strategic Marketing Insights from Women in Science & Technology -Tech Columbus Today I had the opportunity to be a part of a panel at the Women in Technology & Science event at Tech Columbus. I was accompanied by four smart, savvy business women from Central …
Balancing Patience and Results
This week I received a very large bouquet of green buds. The florist included a card that said ‘the magic happens after they arrive’! Patience to say the least is not one of my strong points. Although, as my week …